Low-Hanging Fruit

A commonly used metaphor for doing the simplest or easiest work first. In sales, it means a target that is easy to achieve or a problem that is easy to solve. It refers to the sale of consumer products or services that are easier to sell. A low-hanging fruit presents the most obvious opportunities because they are readily achievable and do not require a lot of effort.

An example is when sales professionals new to the field tend to seek out the easiest customers to sell to first. These customers are considered "low hanging fruit." A low-hanging fruit is also a strategy a company implements in order to boost sales quickly. However, there are usually only so many low hanging fruits, and once those have been "picked," the company has to put in more effort to achieve results.


Investment dictionary. . 2012.

Look at other dictionaries:

  • low-hanging fruit — ˌlow hanging ˈfruit noun [uncountable] informal a job that is easy to do, or something that is very easy to achieve: • It s not just individuals who are seduced by low hanging fruit. Companies get sucked into get rich quick schemes too. * * * low …   Financial and business terms

  • low-hanging fruit —    Low hanging fruit are things that are easily achieved.   (Dorking School Dictionary)    ***    To refer to something as a low hanging fruit means that it is a target that can be easily reached, or a goal that can be accomplished with a minimum …   English Idioms & idiomatic expressions

  • low-hanging fruit — are things that are easily achieved …   The small dictionary of idiomes

  • low-hanging fruit — (slang) 1. Gen Mgt something that is easy to obtain. Low hanging fruit is highly visible, easily obtained, and provides good short term opportunities for profit. Such fruit must be taken advantage of quickly, because it is accessible to anyone… …   The ultimate business dictionary

  • low-hanging fruit — n. The easiest task or the most readily achievable goal. Example Citation: The decline can be attributed in part to a deliberate change of approach. We re trying to de emphasize summonses that do not have a direct impact on traffic flow and… …   New words

  • low-hanging fruit — /ˌloʊ hæŋɪŋ ˈfrut/ (say .loh hanging frooht) noun 1. fruit on a tree which is hanging within easy reach of a person wishing to pick it. 2. an easily obtainable objective …   Australian English dictionary

  • low-hanging fruit — noun Easily obtained gains; what can be obtained by readily available means …   Wiktionary

  • low-hanging fruit — noun (plural same) informal something easily achieved or overcome …   English new terms dictionary

  • low-hanging fruit — UK / US noun [uncountable] things that are easy to get, achieve, or deal with …   English dictionary

  • low-hanging fruit — n. The easy pickings, the obvious steps that an organization should take to improve its performance or take advantage of new opportunities …   Business English jargon and slang

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.